101 Mission Statements From Top Companies

101 Mission Statements From Top Companies

Plus Guidelines for Writing your Own Mission Statement

Book - 2007
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Ben & Jerry'¬?s has one. So do Tiffany'¬?s and Smucker'¬?s and Microsoft. It doesn'¬?t matter whether you'¬?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company'¬?s future and, ultimately, its success. Selected from among America'¬?s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.
Publisher: Berkeley : Ten Speed Press, c2007.
ISBN: 9781580087612
1580087612
Branch Call Number: 658.4012
Characteristics: 147 p. ; 18 cm.

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