The Evolution of Media

The Evolution of Media

Book - 2007
Rate this:
A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media--radio, television, and print--and interpersonal media--telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.
Publisher: Lanham : Rowman & Littlefield Publishers, c2007.
ISBN: 9780742554825
0742554821
Branch Call Number: 302.2309
Characteristics: x, 203 p. : ill. ; 23 cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...
No similar edition of this title was found at SLPL.

Try searching for The Evolution of Media to see if SLPL owns related versions of the work.


Suggest for Purchase

  Loading...
[]
[]
To Top