The Business Rules
The Seven Irrefutable Laws That Determine All Business SuccessPaperback - 2007
There Are Seven Fundamental Business RulesThey apply without exception to any organization in the world. Followingthem has led Coke to prosper over Pepsi, Microsoft over Apple, Southwestover larger carriers and Toyota over General Motors.
David Eichenbaum has devoted 20 years of extensive research toidentifyingthese seven primary drivers. They account for all business successes andfailures. You probably know at least three of them, maybe more. They aretimeless and enduring, simple to implement and definitive . . . yet veryfewcompanies master them all. The companies that master these rules havetheblueprint to prosperity.