Marketing Metrics

Marketing Metrics

50+ Metrics Every Executive Should Master

Book - 2006
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Today's best marketers recognize the importance of metrics, measurement, & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.
Publisher: Upper Saddle River, NJ. : Wharton School Pub., c2006.
ISBN: 9780131873704
0131873709
Branch Call Number: 658.83
Characteristics: xvi, 359 p. : ill. ; 25 cm.
Additional Contributors: Farris, Paul

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