50+ Metrics Every Executive Should MasterBook - 2006
Today's best marketers recognize the importance of metrics, measurement, & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.
Publisher: Upper Saddle River, NJ. : Wharton School Pub., c2006.
Branch Call Number: 658.83
Characteristics: xvi, 359 p. : ill. ; 25 cm.