Riding the Blue Train
A Leadership Plan for Explosive GrowthBook - 2006
They offer a simple but profound message- in order to build your business, you first need to build your people. Instead of imposing a new strategy from the top down, focus on unleashing creativity within your people across the organization. Get everyone excited about a common goal, listen to their best ideas, and focus their energy.
? Riding the Blue Train features dramatic success stories from companies such as P&G, Nike, Visa, Pepsi, and Wrigley, that have applied these principles in the real world