Think Two Products Ahead
Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger ProfitsBook - 2007
This commonsense guide lets you develop your brand with the same techniques and technologies as the big players-but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.
Alternative Title: Think 2 products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / Ben Mack.
Publisher: Hoboken, NJ. : John Wiley & Sons, c2007.
Branch Call Number: 658.503
Characteristics: xiii, 242 p. : ill. ; 23 cm.