Managing Green Issues

Managing Green Issues

Book - 2007
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Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.
Publisher: Basingstoke [England] ; New York : Palgrave Macmillian, 2007.
Edition: 2nd edition revised and updated.
ISBN: 9780230500037
023050003X
Branch Call Number: 658.4083
Characteristics: xiii, 208 p. ill. ; 24 cm.

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