The Averaged American
Surveys, Citizens, and the Making of A Mass PublicBook - 2007
Sarah Igo tells how opinion polls, man-in-the-street interviews, sex surveys, community studies, and consumer research transformed the United States public. She demonstrates the power of scientific surveys to shape Americans' sense of themselves as individuals, members of communities and citizens of a nation.
Publisher: Cambridge, Massachusetts. : Harvard University Press, 2007.
Branch Call Number: 301.072073
Characteristics: 398 p. : ill., map ; 22 cm.
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