Reaping the Rewards of Innovation

Book - 2006
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If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success.

Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and building the product or service?

Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models--integrator, orchestrator, and licenser--each of which balances risk and reward differently.

The authors then present a short list of decisions and activities that you must make--not delegate--to achieve a high return on innovation. You won't find facile answers in Payback --but you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation.
Publisher: Boston, Mass. : Harvard Business School Press, c2006.
ISBN: 9781422103135
Branch Call Number: 658.514
Characteristics: xi, 228 p. : ill. ; 25 cm.


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Nov 13, 2016

Harold Sirkin [one of this book's authors] recently said:
// When I hear that [foreigners] are taking all our jobs - - the answer is, they're not. \\
Sorry, Sirkin, but you need to get out more - - specifically, to go interview all those former American workers who were ordered to train their replacements from India!
Consultants believe they can say anything and do anything - - all you need do is attempt to verify their claims!
Understanding the constant BULLCRAP claims reveals much: several days prior to the 2016 election, Marketplace on the [mostly Koch brothers-funded] NPR claimed that the manufacturing sector in America is 12% so it must be doing well - - but didn't say that fast food chains and food services are listed under manufacturing [????], delist those and the sector shrinks dramatically in size; the business news claimed the economy was doing well because the GDP increased, but did NOT explain that was due to lowered trade deficit due falling consumption - - 'cause the economy is NOT doing well! Detailed knowledge reveals much . . .


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