The Pursuit of New Product Development

The Pursuit of New Product Development

The Business Development Process

Book - 2007
Rate this:
Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today's global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead.

#65533; Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle

#65533; Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance.

#65533; Shows how to better identify and target product value propositions in product line extensions and in securing new markets
Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2007.
ISBN: 9780750679930
075067993X
Branch Call Number: 658.575
HF5415.153 .A55 2007
Characteristics: xii, 512 p. : ill. ; 27 cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...
No similar edition of this title was found at SLPL.

Try searching for The Pursuit of New Product Development to see if SLPL owns related versions of the work.


Suggest for Purchase

  Loading...
[]
[]
To Top