Publicity for Nonprofits

Publicity for Nonprofits

Generating Media Exposure That Leads to Awareness, Growth, and Contributions

Paperback - 2006
Rate this:
Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today's information-overloaded society poses a huge challenge to organizations of all sizes. InPublicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions,award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to: §         Create an affordable publicity plan that integrates goals, objectives, and key strategies§         Determine which tools and tactics will have the most impact on your goals§         Develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences§         Maximize the publicity potential of your organization's activities, talents and resources An excellent roadmap that emphasizeshowtoinformation,Publicity for Nonprofitsis a must have resource for all nonprofit professionals -- especially those who know their organization deserves more media attention to achieve its goals.
Publisher: Chicago, IL : Kaplan Pub., c2006.
ISBN: 9781419522994
Branch Call Number: 659.2
Characteristics: xi, 242 p. ; 23 cm.


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at SLPL

To Top