PR on A Budget
Free, Cheap, and Worth the Money : Strategies for Getting NoticedBook - 2007
For those who think their "widget" is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference between success and failure. But recognizing the power of PR is one thing; harnessing it is another. PR on a Budget proves that it is possible to handle a business or organization's public relations in a manageable, logical, and cost-effective fashion
Alternative Title: Public relations on a budget : free, cheap, and worth the money : strategies for getting noticed
Publisher: Chicago, IL : Kaplan Pub., c2007.
Branch Call Number: 659.2
Characteristics: xiii, 241 p. ; 23 cm.
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