PR on A Budget

PR on A Budget

Free, Cheap, and Worth the Money : Strategies for Getting Noticed

Book - 2007
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For those who think their "widget" is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference between success and failure. But recognizing the power of PR is one thing; harnessing it is another. PR on a Budget proves that it is possible to handle a business or organization's public relations in a manageable, logical, and cost-effective fashion
Publisher: Chicago, IL : Kaplan Pub., c2007.
ISBN: 9781419523670
1419523678
Branch Call Number: 659.2
Characteristics: xiii, 241 p. ; 23 cm.

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