Marketing in the Public Sector

Marketing in the Public Sector

A Roadmap for Improved Performance

Book - 2007
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World-renowned marketer, Philip Kotler and social marketing consultant Nancy Lee present the ultimate guide for professionals working in government institutions and not-for-profit companies.
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2007.
ISBN: 9780131875159
0131875159
Branch Call Number: 352.748
Characteristics: xv, 332 p. : ill. ; 24 cm.
Additional Contributors: Lee, Nancy 1932-

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