Marketing in the Public Sector
A Roadmap for Improved PerformanceBook - 2007
World-renowned marketer, Philip Kotler and social marketing consultant Nancy Lee present the ultimate guide for professionals working in government institutions and not-for-profit companies.
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2007.
Branch Call Number: 352.748
Characteristics: xv, 332 p. : ill. ; 24 cm.