Guerrilla Marketing

Guerrilla Marketing

Easy and Inexpensive Strategies for Making Big Profits From your Small Business

Book - 2007
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.
Publisher: Boston : Houghton Mifflin Co., 2007.
Edition: 4th ed., Completely updated and expanded ed.
ISBN: 9780618785919
Branch Call Number: 658.8
Characteristics: xii, 368 p. ; 23 cm.
Additional Contributors: Levinson, Amy
Levinson, Jeannie


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