Ready, Set, Talk!

Ready, Set, Talk!

A Guide to Getting your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet : A Must-have Resource for Campaigns of All Kinds

Paperback - 2006
Rate this:

Ready, Set, Talk! will help anyone-from the novice activist to the sophisticated public relations professional-develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media.

Rich with real-life examples and anecdotes on how to-and how not to-execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives' success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows.

Ready, Set, Talk! is a roadmap to putting the internet, podcasting, and videocasting to work for ideas, causes, and candidates. It includes guidelines for print and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media.

 

Publisher: White River Junction, Vt. : Chelsea Green Pub. Co., c2006.
ISBN: 9781933392219
1933392215
Branch Call Number: 659.14
Characteristics: xvi, 244 p. ; 23 cm.
Additional Contributors: Scarrah, Kathie

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at SLPL

  Loading...
[]
[]
To Top