Kick-ass Advertising Without the Madison Avenue Price TagBook - 2006
George Parker has 30 years of agency experience with prestigious Madison Avenue firms such as Ogilvy and Mather,Young and Rubicam, J. Walter Thompson, and many others MadScam combines Madison Avenue experience with how-to methodology. Most "how-to" books are written by small-agency owners with limited scope. Books by those with big-agency experience tend toward war stories without practical information Shows small businesses how to use agency techniques to get better results at a lower price
Alternative Title: Mad scam : kick-ass advertising without the Madison Avenue price tag
Publisher: [Irvine, CA] : Entrepreneur Press, c2006.
Branch Call Number: 659.1
Characteristics: xvii, 264 p. : ill. ; 23 cm.