The High-purpose Company

The High-purpose Company

The Truly Responsible--and Highly Profitable--firms That Are Changing Business Now

Book - 2007
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In The High-Purpose Company, corporate strategist and researcher Christine Arena shows that

some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High-Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups--and make a giant leap forward.

Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. The surprising results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business.

Real CSR is about change, not charity. The High-Purpose Company uncovers this and other truths, and guides readers through the step-by-step process that is currently embraced by the world's most forward-thinking firms.

Publisher: New York, N.Y. : Collins, c2007.
ISBN: 9780060852078
0060852070
Branch Call Number: 658.408
Characteristics: x, 294 p. : ill. ; 24 cm

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