Boeing Versus Airbus

Boeing Versus Airbus

The Inside Story of the Greatest International Competition in Business

Book - 2007
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From the author of the classic study of the aviation industry, The Sporty Game , a new book that chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane.

Long one of America's most successful and admired corporations--and its biggest exporter--Boeing struggled to maintain 50 percent of the market share for commercial aircraft after being overtaken by the European upstart Airbus in the late 1990s. But Airbus did not remain on top for long. By 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor.

Incorporating interviews he conducted throughout the industry--with everyone from company leaders, past and present, and Wall Street analysts to design engineers and factory workers--John Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He examines the critical issues that Boeing has faced in recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news. And he analyzes the troubles that have beset a once ascendant Airbus, notably an institutional structure aimed at satisfying the narrowly focused interests of its European stakeholders. Newhouse also explores the problems that now face Boeing and Airbus alike: potential competition from China and Japan, the challenge of serving burgeoning Asian markets, and the need to undo years of mismanagement.

Boeing Versus Airbus is a fascinating, informed, and insightful tale of success, and failure, in the turbulent, do-or-die world of the aircraft industry.
Alternative Title: Boeing vs. Airbus
Publisher: New York : A.A. Knopf, c2007.
Edition: 1st ed.
ISBN: 9781400043361
Branch Call Number: 338.7629133
Characteristics: xiii, 254 p. ; 25 cm.


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Jun 16, 2018

Amazing book, gave me insight of the boeing side of the competition.

Jan 17, 2015

An unrelenting recounting of myriad details of a high-level see-saw battle. I'm not sure who this is written for, but definitely not the average reader.


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