Capitalizing on Being Woman Owned

Capitalizing on Being Woman Owned

Expert Advice for Women Who Have or Are Starting Their Own Business Including Marketing Research, Planning, Government Support, and Tax Breaks

Book - 2006
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This book is a reference guide and resource tool not only for women who own businesses, but, also, for people involved in working with and buying from woman owned businesses. It provides practical information and guidance on: understanding the advantages of being woman owned; marketing to all types of government and business entities; finding real resources and using them effectively; and research and analysis tools, including web site addresses. Capitalizing on Being Woman Owned is beneficial for anyone who works with woman owned businesses, including accountants, lawyers, marketing or PR firms and advertising agencies.
Publisher: Franklin Lakes, N.J. : Career Press, c2006.
ISBN: 9781564148902
1564148904
Branch Call Number: 658.0082
Characteristics: 224 p. ; 21 cm.

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