Convergence Culture

Convergence Culture

Where Old and New Media Collide

Book - 2006
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Henry Jenkins at Authors@Google (video)

Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award

2007 Choice Outstanding Academic Title

Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.

Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.

Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

Publisher: New York : New York University Press, c2006.
ISBN: 9780814742815
Branch Call Number: 302.230973
Characteristics: xi, 308 p. : ill. ; 24 cm.


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forbesrachel Jul 07, 2014

Henry Jenkins provides a truly comprehensive look into a mode of storytelling that is fit for the digital age, one which we are only now beginning to explore. His knowledge extends from both sides of the equation; the producer, because he has worked in the field, and the consumer, because he is a gamer, and a fan. With this background he is able to give equal insight into the minds of advertisers, owners of franchises, fans, gamers, and more. The concepts he presents are still in their formative stages, as the industry is still learning how to utilize all the new mediums and platforms available to them, and as consumers discover how much control they have over the content they want and love. He uses the best examples as of 2007 to clearly explain concepts that the layman may have no previous knowledge in. His exploration into convergence culture, and multiplatform storytelling experiences is both fascinating and informative, while still being an easy read.


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