Your Attention, Please
How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy ConsumerBook - 2006
'Your Attention Please' is the strategy guide for writing to the reluctant reader. It shows beleaguered communicators who the new audience is, how to reach them and how they must write differently, or risk losing mindshare or marketshare.
Publisher: Avon, Mass. : Adams Business, c2006.
Branch Call Number: 659.1
Characteristics: xvi, 224 p. : ill. ; 19 cm.