Trade Show and Event Marketing

Trade Show and Event Marketing

Plan, Promote & Profit

Book - 2005
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Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company's most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success.
Publisher: [New York] : Thomson, Texere, c2005.
ISBN: 9780324206241
0324206240
Branch Call Number: 658.87
T396 .S73 2005
Characteristics: xix, 340 p. : ill. ; 24 cm.

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