The Invisible Grail

The Invisible Grail

How Brands Can Use Words to Engage With Audiences

Book - 2006
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Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using words is examined by looking at the powerful verbal identity behind each brand. Iconic brand status is presented as an attainable goal once a business learns how to tap hidden creative resources and successfully communicate with customers.
Publisher: London : Cyan, 2006.
Edition: New ed.
ISBN: 9781904879695
1904879691
Branch Call Number: 658.8343
Characteristics: xiv, 223 p. : ill. ; 20 cm.

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