Business Inside Out

Business Inside Out

Capturing Millions of Brand Loyal Gay Consumers

Book - 2006
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Witeck and Combs describe marketing to the gay, lesbian, bisexual, and transgender population. They cover the history of the gay marketplace and media; consumer identity, demographics, and behaviors, including brand loyalty; and strategies for entering the gay marketplace, including dealing with backlash. Witeck and Combs co-founded a marketing and
Publisher: Chicago : Kaplan Pub., c2006.
ISBN: 9781419505201
Branch Call Number: 658.8008664
Characteristics: xxi, 179 p. : ill. ; 24 cm.
Additional Contributors: Combs, Wesley


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