Business Inside Out

Business Inside Out

Capturing Millions of Brand Loyal Gay Consumers

Book - 2006
Rate this:
Witeck and Combs describe marketing to the gay, lesbian, bisexual, and transgender population. They cover the history of the gay marketplace and media; consumer identity, demographics, and behaviors, including brand loyalty; and strategies for entering the gay marketplace, including dealing with backlash. Witeck and Combs co-founded a marketing and
Publisher: Chicago : Kaplan Pub., c2006.
ISBN: 9781419505201
1419505203
Branch Call Number: 658.8008664
Characteristics: xxi, 179 p. : ill. ; 24 cm.
Additional Contributors: Combs, Wesley

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...
No similar edition of this title was found at SLPL.

Try searching for Business Inside Out to see if SLPL owns related versions of the work.


Suggest for Purchase

  Loading...
[]
[]
To Top