Business Inside Out
Capturing Millions of Brand Loyal Gay ConsumersBook - 2006
Witeck and Combs describe marketing to the gay, lesbian, bisexual, and transgender population. They cover the history of the gay marketplace and media; consumer identity, demographics, and behaviors, including brand loyalty; and strategies for entering the gay marketplace, including dealing with backlash. Witeck and Combs co-founded a marketing and
Publisher: Chicago : Kaplan Pub., c2006.
Branch Call Number: 658.8008664
Characteristics: xxi, 179 p. : ill. ; 24 cm.