The Fake Factor

The Fake Factor

Why We Love Brands but Buy Fakes

Book - 2005
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In the world of fashion & luxury goods, the brand is king. As consumers, we are literally in love with brands. In fact, this desire to own brands is so strong now that we will even buy fakes to make it happen. This book examines the relationship that consumers have with brands & comes up with some surprising results.
Publisher: London : Cyan, 2005.
ISBN: 9781904879428
Branch Call Number: 658.827
Characteristics: ix, 230 p. ; 22 cm.


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