The Fake Factor
Why We Love Brands but Buy FakesBook - 2005
In the world of fashion & luxury goods, the brand is king. As consumers, we are literally in love with brands. In fact, this desire to own brands is so strong now that we will even buy fakes to make it happen. This book examines the relationship that consumers have with brands & comes up with some surprising results.
Publisher: London : Cyan, 2005.
Branch Call Number: 658.827
Characteristics: ix, 230 p. ; 22 cm.