The Woman's Advantage

The Woman's Advantage

20 Women Entrepreneurs Show You What It Takes to Grow your Business

Book - 2006
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Whether you already own a business or are planning to start one, The Woman' s Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business is the book for you. Author and leading women' s business expert Mary Cantando shows you how to harness often-overlooked resources-- certification, referrals, and mentorship-- and achieve lasting rewards by learning the lessons of top women entrepreneurs.

The women featured, all owners of multimillion-dollar (and billion-dollar) companies, each started out small and grew their businesses through smart choices and by connecting with the right networks. Their hard-earned experiences offer a wealth of insights, including ideas on how to:

• Position your business for breakthroughs

• Differentiate your business from others in the same market niche

• Leverage certification to reach companies eager to do business with woman-owned enterprises


• Network to develop powerful alliances, partners, and mentors

• Enhance your business success by maintaining a positive attitude, remaining healthy, and managing stress

Although millions of women own businesses, fewer than 5 percent generate more than $1 million in annual revenue. The Woman' s Advantage is THE comprehensive resource to both teach and inspire you to grow your business.

Publisher: Chicago, IL : Kaplan Pub., c2006.
ISBN: 9781419535710
Branch Call Number: 658.421082
Characteristics: xiii, 224 p. ; 24 cm.


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