The Ultimate Marketing Plan
Find your Hook, Communicate your Message, Mark your MarkPaperback - 2006
More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
Publisher: Avon, Mass. : Adams Business, c2006.
Edition: 3rd ed.
Branch Call Number: 658.802
Characteristics: x, 229 p. : ill. ; 23 cm.