The Myths of Technology ChangePaperback - 2006
Knowing that technology doesn't always deliver, businesses and consumers will become sharper judges of technological advancements. This entertaining, authoritative book uses real-world examples, current and historical events, marketing trends and little-known industry facts to challenge tech gurus."[A] clear-eyed, level-headed, and historically sophisticated view of the realities of technological change by a knowledgeable insider." -Edward Tenner, author of Why Things Bite Back: Technology
Alternative Title: Future hype : the myths of technology change
Publisher: San Francisco, CA : Berrett-Koehler Publishers ; Berkeley, CA : Publishers Group West [distributor], c2006.
Edition: 1st ed.
Branch Call Number: 303.483
Characteristics: xii, 254 p. : ill. ; 23 cm.