The Long Tail

The Long Tail

Why the Future of Business Is Selling Less of More

Book - 2006
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Publisher: New York : Hyperion, c2006.
Edition: 1st ed.
ISBN: 9781401302375
1401302378
Branch Call Number: 658.802
Characteristics: xii, 238 p. : ill. ; 25 cm.

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BGMeyer
Dec 23, 2017

An inspiring book for the craft artist: we can make small amounts or even prototypes of objects and then reproduce them on demand. The Long Tail enabled by the internet is the wave of the future!

a
AndrewL
Feb 06, 2011

Great book, smart observations and conclusions.
New economy is being born right now and book shows you how it is happening in front of our eyes ( or rather computer monitors?!)

Easy to read, won't bore you.

m
markd
Jan 27, 2011

A must read for anyone interested in or thinking about marketing now and in the future. I highly recommend this book.

l
librarychik
Jun 12, 2008

Very interesting take on how consumerism is changing in a digital world

p
phrees
Jun 07, 2008

A very readable description of the way the internet has brought about changes in business economics and culture. The book has an accompanying website http://www.thelongtail.com/ which continues to track these trends.

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phrees
Jun 07, 2008

Brick and mortar stores had limited shelf space and would tend to reduce stock range to focus on the most popular, most profitable items. Conversely, online retailers can maintain an extremely broad stock range, profiting more from the "long tail" of their back catalog hits than from their current top items.

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