No B.S. Direct Marketing
The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing BusinessesPaperback - 2006
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in 'ordinary' businesses including retail stores, restaurants, sales careers - reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses! Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never new existed!
Publisher: [Irvine, Calif.] : Entrepreneur Press, c2006.
Branch Call Number: 658.872
Characteristics: xviii, 200 p. : ill. ; 19 cm. + 1 sound disc (4 3/4 in.)