Sales MagicAudiobook CD - 1994
Johnson applies neuro-linguistic programming (NLP) techniques popularized by Anthony Robbins to the strategy of selling. NLP can help identify buyer types, establish rapport, determine the prospect's priorities, and close the sale. Previously a Nightingale-Conant direct mail program.
Publisher: New York : Simon & Schuster Audio, p1994.
Edition: Abridged ed.
Branch Call Number: 658.85
Characteristics: 2 sound cassettes (120 min.) : analog, Dolby processed.