Online Marketing for Small Businesses

Online Marketing for Small Businesses

Paperback - 2015
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Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word.

Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing.

This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks.

Chapter 1 will help you work out where your customers are talking and set your social media goals.
Chapter 2 covers getting the most out of your website.
Then, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.
Publisher: Leamington Spa, Warwickshire : In Easy Steps Limited, [2015]
ISBN: 9781840786286
1840786280
Branch Call Number: 658.872
Characteristics: 264 pages : color illustrations ; 23 cm.

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gbridgforth
Apr 22, 2016

This book is for people who know nothing about the internet or need ideas. But it is not for anyone who uses computers already and already knows about the internet.

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