Persuasive Business Proposals

Persuasive Business Proposals

Writing to Win More Customers, Clients, and Contracts

Paperback - 2012 | 3rd ed.
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Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to attract prospects' attention and speak to their needs; ask essential questions for qualifying opportunities; "power up" cover letters and executive summaries; overcome "value paranoia"; incorporate proof into a proposal; and write winning renewal contracts.Most people find proposal writing to be tedious and time-consuming--and their documents show it. But proposal wiring is about a lot more than ticking off boxes on a list of requirements.With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
Publisher: New York : AMACOM, c2012.
Edition: 3rd ed.
ISBN: 9780814417850
Branch Call Number: 658.15224
Characteristics: viii, 280 pages : illustrations ; 23 cm


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over_the_rainbow Jan 14, 2016

I am not sure why this book has such a low rate but I enjoy reading this book. It kinda lined up with the
"The Ultimate Book of Sales Techniques".


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