The Reputation Economy

The Reputation Economy

How to Optimize your Digital Footprint in A World Where your Reputation Is your Most Valuable Asset

Book - 2015 | First edition.
Average Rating:
Rate this:
Reputation is power. 

Your reputation defines how people see you and what they will do for you.  It determines whether your bank will lend you money to buy a house or car;  whether your landlord will accept you as a tenant;  which employers will hire you and how much they will pay you. It can even affect your marriage prospects. 

And in the coming Reputation Economy, it's getting more powerful than ever.  Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time.  In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency.

Here, Michael Fertik, CEO of and one of Silicon Valley's leading futurists will draw on the insider  tools, insights, research, and secrets that has make the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects.

You will learn:

·         What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results.

·         How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. 

·         Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers.

·         Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie's List, or your standing - as buyer or seller - on sharing economy sites like AirBnB or Uber 

·         How to create false tails and digital smokescreens to hide the negative information that's out there

With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become "rich" in a world where your reputation is as valuable as the cash in your wallet.
Publisher: New York : Crown Business, [2015]
Edition: First edition.
ISBN: 9780385347594
Branch Call Number: 302.231
Characteristics: 244 pages ; 22 cm
Additional Contributors: Thompson, David C. 1951-


From the critics

Community Activity


Add a Comment
Jun 02, 2017

If you are on Facebook, or surf the Web, or shop online, or are considering ever buying insurance or applying for a job, this book is a must-read. Fertik has a revelatory view of the way all of us have data out there, so that we are participating in a hidden economy based on our data whether we ask for it or not. This goes beyond letting the old embarrassing pictures on Facebook tarnish our image, or having targeted ads emerge in our browser with startling accuracy, but in Fertik's view gets to the heart of how we can be "scored" on our reputation based on all sorts of online traces.
The good news is that we have some control over the digital "reputation score" that the reputation search engines of the near-future will use, and the book concludes with practical suggestions.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at SLPL

To Top