Cause for Change

Cause for Change

The Why and How of Nonprofit Millennial Engagement

Paperback - 2013 | First edition.
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A nonprofit leader's guide for engaging millennials in allaspects of a nonprofit organization

Written by Millennials about Millennials, Cause forChange examines strategies for engaging Millennials asconstituents, volunteers, and donors, and focuses on howorganizations can realign themselves to better respond to thisgroup of 80 million strong. At the heart of this research-basedguide is the Millennial Development Platform, an action-basedrubric developed by the authors and included in each chapter tohelp organizations create the infrastructure for a long-termmillennial engagement strategy.

Examines how Millennials communicate, volunteer, take action,influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, andhow their approach is re-shaping nonprofit culture from within

Cause for Change profiles Millennials who have emerged asdynamic leaders to create and manage movements in theircommunities.

Publisher: San Francisco : Jossey-Bass, A Wiley Imprint, [2013]
Edition: First edition.
ISBN: 9781118348260
Branch Call Number: 658.301
Characteristics: xxii, 214 pages : illustrations ; 24 cm
Additional Contributors: Feldman, Derrick 1978-


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