Salt Sugar Fat

Salt Sugar Fat

How the Food Giants Hooked Us

Audiobook CD - 2013
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NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
"The Atlantic The Huffington Post Men s Journal MSN "(U.K.) "Kirkus Reviews Publishers Weekly"
#1 "NEW YORK TIMES "BESTSELLER WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE
From a Pulitzer Prize winning investigative reporter at "The New York Times "comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.
In the spring of 1999 the heads of the world s largest processed food companies from Coca-Cola to Nabisco gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it.
Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation 114 slides in all making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster.
When he was done, the most powerful person in the room the CEO of General Mills stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over.
Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire.Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It s no wonder, then, that one in three adults, and one in five kids, is clinically obese. It s no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year.
In "Salt Sugar Fat, " Pulitzer Prize winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century including Kraft, Coca-Cola, Lunchables, Kellogg, Nestle, Oreos, Cargill, Capri Sun, and many more Moss s explosive, empowering narrative is grounded in meticulous, often eye-opening research.
Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the bliss point of sugary beverages or enhance the mouthfeel of fat by manipulating its chemical structure. He unearths marketing campaigns designed in a technique adapted from tobacco companies to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as fat-free or low-salt. He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would "cease to exist" without salt, sugar, and fat. Just as millions of heavy users as the companies refer to their most ardent customers are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again.

"From the Hardcover edition.""

Publisher: New York : Random House Audio, 2013.
ISBN: 9780449808696
0449808696
Branch Call Number: 613.2
QU 145 M913s 2013b
Characteristics: 12 sound discs (ca. 14 hr., 30 min.) : digital ; 4 3/4 in.
Additional Contributors: Brick, Scott

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orchids3lady Nov 30, 2017

Think this is a dry history of the American processed food industry? Think again; it is an easily readable book, highly illuminating and the science is easily digestable (sorry for the pun). Ever wondered when you take a salty snack they are labelled "bet you cant eat just one"? This book shows how the big food industries got you hooked so that you eat more and buy more. It actually makes fascinating reading- I strongly reccommend it.

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mrcholly
Jul 20, 2017

Highly recommended.

a
ALR14
Mar 05, 2017

This was a really in-depth look at America's food industry and everything that happens behind the scenes to get food on the supermarket shelf. I found it fascinating and thought Moss told the information in a easily digestible way.

l
larters
Feb 14, 2017

A horrifying look at the way the industrial food system has steadily shoveled more salt, sugar, and fat into our diets, and the accompanying diminishment in overall public health. It's a long book, but worth a read, as it challenges the convenience mentality that has brought billions in profits to an industry that cares more about the bottom line then their customers' health.

This is why I mostly cook at home, folks.

EuSei May 09, 2016

Planetão, I'd be curious to know your idea of ecrl's "world view." How exactly the reviews here contradict ecrl's world view? Care to share?

p
planetTao
May 01, 2016

ecrl - did you read this book? You don't say so but apparently the reviews you read contradict your world view. Thanks for letting us know.

ecrl Feb 25, 2016

From the reviews I read below, it seems this book is about "Big Corporations" getting together and planning how to "kill" their customers. Talk about conspiracy theorists! (Now let's sit back and wait for our friend naturalist to show up with some wiki link contradicting my point, lol!)

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BevSutton
Nov 11, 2015

A bit repetitive, but filled with details about how processed foods have been deliberately manipulated to make them as addictive as possible.

m
modestgoddess
Oct 10, 2015

Highly recommend this for anyone who is interested in learning, as the subtitle says, how the food giants hooked us. I will never walk around a grocery store again without looking at all the processed foods and thinking, "Why are you trying to kill me?!" Certainly makes one think about food choices. Interesting to note that food execs at the big companies (Kellogg, Kraft etc) don't eat what their companies produce. They are well aware of what absolute crap (can I say that here?!) their products are. Simply fascinating from cover to cover - heartbreaking in places, too. I was trying to take a small measure of comfort from the fact that it's an American book about the American love of fast foods and convenience foods, but my brother put the kibosh on that by telling me that food processors put extra salt in foods made for Canadians, apparently because we love it?! Hoo boy. Nowhere is safe. Shop the outside aisles at the grocery store, avoid the processed stuff, save yourselves!

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BrownBird46
Aug 07, 2015

I agree with what has been said already by other readers.
This is a well-researched book by an award-winning writer. According to the author, this book is intended as "a wake-up call to the issues and tactics at play in the food industry, to the fact that we are not helpless in facing them down... We, ultimately, have the power to make choices..." Consumer, beware!
Interesting to hear that the food execs in these organisations don't feast on their own products...

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EuSei May 09, 2016

EuSei thinks this title is suitable for 1 years and under

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AnneDromeda Apr 28, 2013

Michael Moss’ *Salt Sugar Fat* is a complex, impressive exposé of the ways the processed food industry manipulates the public and government. It is sharp, comprehensive, entertaining, and incredibly thorough.

To make his case about the bewitching power of processed food, Moss breaks the book down into the three titular categories. Each of the three sections contains some shocking new information about the ingredient in question, how we experience it, and how it is used in processed food to produce the coveted “mouthfeel” (industry term) and flavour that will keep “heavy users” (industry term) coming back for more.

Moss is meticulous in backing up his claims with studies and knowledgeable named sources. It’s surprising how many of the industry insiders are willing to be named, and express reservations on the record about their participation in a system that’s led to poor public health and an obesity epidemic.

What makes this book truly remarkable is that Moss has no special bone to pick with processed food, in and of itself. He makes it plain on several occasions that he loves many of the convenient food options on offer, and he sympathises with food industry scientists when they mourn the metallic, chemical taste of their salt-reduced food offerings. Moss’s goal isn’t to take down the industry or ban all these items.

Rather, this book issues a plea for processed food giants to be more transparent about what their foods actually contain and don’t contain. No more inflated health claims for cereals fortified with more sugar than vitamins. No more bullying the USDA into changing their food guides. No more exploiting the addictive properties of their products without regard for the health of their heavy users. *Salt Sugar Fat* is a call to attention for all foodies, and essential reading for fans of Michael Pollan and Marion Nestle.

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