The End of Overeating
Taking Control the Insatiable American AppetiteBook - 2009
Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? America's number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why it's so easy to overindulge.
Dr. Kessler met with top scientists, physicians, and food industry insiders. The End of Overeating uncovers the shocking facts about how we lost control over our eating habits--and how we can get it back. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed a nation of overeaters--from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises.
For the millions of people struggling with weight as well as for those of us who simply don't understand why we can't seem to stop eating our favorite foods, Dr. Kessler's cutting-edge investigation offers new insights and helpful tools to help us find a solution.
There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.
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Over 60 percent of American adults are overweight. The number of obese children has tripled since the 1980s. Former FDA commissioner Dr. David Kessler pins these numbers on chronic overeating, saying that this very easy and entertaining activity is America's number-one health crisis. He noticed that no one had explained why overeating affects the U.S. so dramatically. "That was my goal in this book," he writes.
Turns out, thankfully, that we Americans are not intrinsically cursed with gluttony any more than other animals. We're only human. But, as Dr. Kessler makes startlingly clear, the American food industry has harnessed the chemistry of sugar, salt and fat to condition our brains and bodies to eat too much too quickly.
Kessler pulls his revelatory information from legions of researchers, restaurant menu consultants, an insider from the food industry and visits to the places that specialize in "hyperpalatable" cheese-oozing, ranch dressing-smothered, strawberry-glazed tongue pleasers. "What's in this?" Kessler asks the manager at a Chili's. "We can't tell you," he responds. "I'm not sure I'm allowed to say," says another staffer.
npr books 2009
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