American Businesses in China

American Businesses in China

Balancing Culture and Communication

Book - 2008
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In this expanded and revised edition of American Businesses in China , the authors provide readers with a close understanding of the breathtaking technological and cultural evolution of 21st century China. After several decades of economic globalization, the Chinese have emerged as quite successful in their economic relationships with the West despite several ideological differences. Case studies of American businesses that have been successful in China also include a new chapter detailing American corporate participation in the 2008 Beijing Olympics. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China. Instructors considering this book for use in a course may request an examination copy here .
Publisher: Jefferson, N.C. : McFarland & Co., c2008.
Edition: 2nd ed.
ISBN: 9780786435920
Branch Call Number: 338.8897305
Characteristics: x, 349 p. ; 23 cm.
Additional Contributors: Matelski, Marilyn J. 1950-


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